Sale Price Calculator
Calculate unit costs and target profit margins.
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No Platform Target Price
Prices below are based on true profit margin, not mark-up.
Suggested selling prices including VAT, Amazon fees and your chosen postage service. Prices above £10 use the 15% referral fee; £10 or less use 5%.
Includes a 2% Digital Services Fee on the referral fee. Assumes VAT on Amazon fees is recoverable. No bundles or additional packing costs included.
ebay
Target prices include £2.99 customer-paid delivery, a 15% final value fee, 0.35% regulatory fee, 5p fixed order fee, 3% advertising and Royal Mail postage.
Assumes one item per order and delivery charged at 20% VAT. Excludes the disputed 6% Below Standard surcharge. Includes an estimated 3% Promoted Listings advertising fee on item price plus delivery. VAT on eBay fees is assumed recoverable. The 5p fixed fee reflects the promotion in your examples.
Sshopify
Suggested prices with 2% + £0.25 payment fees and Royal Mail postage. Delivery is £2.99 below £20; free at £20 and above.
Assumes one item per order, standard-rated delivery at 20% VAT, and payment fees treated as a full cost. No packaging or other Shopify charges included.
TEMU
Suggested ex-VAT base prices for each postage method, including Temu’s £2 postage payment.
Assumes the £2 postage payment includes 20% VAT (£1.67 ex VAT), as shown on your Temu settlements. Temu’s separately added retail service fee is excluded. Margin is calculated on total ex-VAT transaction revenue, including the postage contribution.
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